Framer Inc. is a software company that provides a platform for designing and building interactive websites and prototypes with ease.
Company
Atsource
Timeline
2025
—
2025
Role
Visual, Motion Design
Project overview
Framer approached us with a clear vision: to create a flagship template that would stand out in the crowded Framer ecosystem. The goal was to design something bold yet refined, a template that could become the go-to choice for creative studios looking to present their work with authority. This project became Fortex, a template that merged sleek editorial-inspired layouts with flexible components, offering both distinct personality and practical usability. The mission was to make Fortex feel like more than a website starter—it had to embody the creative standards of the very agencies that would use it.
Challenges
The greatest challenge was balancing personality with adaptability. Framer wanted Fortex to be striking enough to attract attention, but also flexible enough to work across a wide variety of studios, from small design teams to established agencies. Typography and layout required a careful push-and-pull between bold experimentation and timeless polish. On the technical side, the challenge lay in crafting smooth, expressive interactions that enhanced the experience without bloating performance. Another complexity was ensuring the template could be customized easily by non-technical users, a requirement that demanded precision in component structure and documentation.
Results
The collaboration with Framer resulted in Fortex, a highly successful premium Framer template that quickly became a standout in their catalog. Agencies praised its seamless balance of bold visuals and elegant usability, while designers appreciated the clean typography system and easy customization options. Fortex’s interactions were lauded for being immersive yet purposeful, creating a sense of sophistication that didn’t come at the cost of speed or usability. The launch reinforced Framer's reputation as a creator of top-tier Framer templates and gave studios a product that felt less like a template and more like a brand experience. Fortex continues to be one of the most polished and versatile templates in Framer's collection, raising the bar for what a Framer template can deliver.
Framer Inc. is a software company that provides a platform for designing and building interactive websites and prototypes with ease.
Company
Atsource
Timeline
2025
—
2025
Role
Visual, Motion Design
Project overview
Framer approached us with a clear vision: to create a flagship template that would stand out in the crowded Framer ecosystem. The goal was to design something bold yet refined, a template that could become the go-to choice for creative studios looking to present their work with authority. This project became Fortex, a template that merged sleek editorial-inspired layouts with flexible components, offering both distinct personality and practical usability. The mission was to make Fortex feel like more than a website starter—it had to embody the creative standards of the very agencies that would use it.
Challenges
The greatest challenge was balancing personality with adaptability. Framer wanted Fortex to be striking enough to attract attention, but also flexible enough to work across a wide variety of studios, from small design teams to established agencies. Typography and layout required a careful push-and-pull between bold experimentation and timeless polish. On the technical side, the challenge lay in crafting smooth, expressive interactions that enhanced the experience without bloating performance. Another complexity was ensuring the template could be customized easily by non-technical users, a requirement that demanded precision in component structure and documentation.
Results
The collaboration with Framer resulted in Fortex, a highly successful premium Framer template that quickly became a standout in their catalog. Agencies praised its seamless balance of bold visuals and elegant usability, while designers appreciated the clean typography system and easy customization options. Fortex’s interactions were lauded for being immersive yet purposeful, creating a sense of sophistication that didn’t come at the cost of speed or usability. The launch reinforced Framer's reputation as a creator of top-tier Framer templates and gave studios a product that felt less like a template and more like a brand experience. Fortex continues to be one of the most polished and versatile templates in Framer's collection, raising the bar for what a Framer template can deliver.